BERNINA USA Creates Industry Alliance with Creativity Shell to Promote #SewNextGen Campaign
BERNINA, a global leader in the sewing industry, has formed an Industry Alliance with the Creativity Shell to promote the #SewNextGen Campaign, a nationwide movement to introduce 250,000 children to the art and skill of sewing over the next 10 years. This initiative is designed to make afterschool programs more engaging, creative, and skill-building while preserving sewing as an essential life skill for future generations. Through #SewNextGen, the Creativity Shell will work with sewing shops, schools, libraries, and community organizations across the country to build or enhance programs that encourage children to explore sewing in a fun, meaningful, and inspiring way.
A Visionary Leader in Sewing Education
Shelancia Daniel, founder of the Creativity Shell, is a trailblazer in creative education. She launched the nonprofit with a mission to teach sewing, design, and life skills to children in schools, shelters, and community spaces. What began with just two sewing machines has flourished into a national movement reaching thousands of young learners each year. Daniel’s work highlights how sewing builds fine motor skills, problem-solving abilities, resilience, and confidence in children of all ages.
The Creativity Shell operates with a deep commitment to fostering hands-on learning experiences that promote creativity, independence, and personal growth. Through structured programs, afterschool classes, and community collaborations, the organization has shown that sewing is more than a craft, it’s a life skill that empowers and uplifts.
What the #SewNextGen Campaign Means
Through this campaign, the Creativity Shell and its industry allies will work together to expand access to sewing education through:
Developing Kid-Friendly Sewing Programs: Offering structured, engaging sewing lessons designed for young learners.
Expanding Afterschool and Weekend Classes: Making afterschool sewing cool through fun, creative workshops tailored to kids’ interests.
Providing Curriculum and Training: Equipping instructors and studios with resources and guidance to inspire the next generation of sewists.
Supporting Schools and Educators: Helping schools reintegrate sewing into classrooms with curriculum development and teacher support.
Creating Community Engagement Opportunities: Linking local sewing studios, schools, and youth organizations to nurture community creativity.
Encouraging Creativity and Confidence: Making sewing accessible so every child can express themselves and develop lifelong skills.
Building the Future of Sewing, One Stitch at a Time
“Our goal with the #SewNextGen Campaign is to inspire 250,000 children to sew in the next decade,” said Shelancia Daniel. “This movement is about more than teaching a craft, it’s about building creativity, independence, and confidence through hands-on learning.”
Industries Aligned for Impact
BERNINA USA is pleased to align with the Creativity Shell in support of the #SewNextGen Campaign. For the past 10 years, BERNINA USA has proudly worked alongside the Creativity Shell to advance programs that inspire the next generation of makers. Through this continued alliance, BERNINA reaffirms its dedication to ensuring that children everywhere have access to meaningful sewing education and opportunities to develop lifelong creative skills.
About the Creativity Shell
The Creativity Shell is a nonprofit organization dedicated to teaching sewing, textile arts, and life skills to children in schools, shelters, and community centers. Founded by Shelancia Daniel, the organization fosters creativity, confidence, and independence through hands-on learning experiences that inspire the makers and innovators of tomorrow.