BERNINA PARTNERS WITH CREATIVITY SHELL TO LAUNCH INDUSTRY ALLIANCE PARTNERSHIP FOR “#sewnextgen”
BERNINA Partners with Creativity Shell to Launch the #SewNextGen Campaign
A Nationwide Initiative to Make Afterschool Sewing Cool and Inspire the Next Generation of Creators
BERNINA, a global leader in the sewing industry, has partnered with the Creativity Shell to launch the #SewNextGen Campaign, a nationwide movement to introduce 250,000 children to the art and skill of sewing over the next 10 years. This initiative is designed to make afterschool programs more engaging, creative, and skill-building while preserving sewing as an essential life skill for the next generation. Through #SewNextGen, the Creativity Shell will work with sewing shops, schools, libraries, and community organizations to help them build or enhance programs that cater specifically to children, ensuring that youth have the opportunity to explore sewing in a fun and inspiring way.
A Visionary Leader in Sewing Education
Shelancia Daniel, founder of the Creativity Shell, is a trailblazer in creative education. She launched the nonprofit with a mission to teach sewing, design, and life skills to children in schools, shelters, and community spaces. What started with just two sewing machines has flourished into a nationwide movement, reaching thousands of young learners each year. Daniel’s work demonstrates how sewing builds fine motor skills, problem-solving abilities, resilience, and confidence in children of all ages.
The Creativity Shell operates with a deep commitment to fostering hands-on learning experiences that promote creativity, independence, and personal growth. Through structured programs, afterschool classes, and community partnerships, the organization has proven that sewing is more than just a craft—it’s a life skill that empowers.
What the #SewNextGen Campaign Means
Through this campaign, the Creativity Shell will collaborate with partners across the country to create and refine programs that inspire children to sew. This includes:
Developing Kid-Friendly Sewing Programs: Offering structured youth sewing programs with engaging, age-appropriate instruction.
Expanding Afterschool and Weekend Classes: Making afterschool sewing cool through fun and educational sewing workshops tailored to children’s interests.
Providing Curriculum and Training: Delivering specialized resources and training to help instructors effectively teach and inspire young sewists.
Supporting Schools and Educators: Helping schools and districts bring sewing back into classrooms with curriculum development and teacher support.
Creating Community Engagement Opportunities: Connecting local sewing programs with schools, youth organizations, and community centers.
Encouraging Creativity and Confidence: Making sewing accessible to kids so they can express themselves while developing lifelong skills.
Building the Future of Sewing, One Stitch at a Time
“Our goal with the #SewNextGen Campaign is to inspire 250,000 children to sew in the next decade,” said Shelancia Daniel. “This movement is about more than teaching a craft—it’s about building creativity, independence, and confidence through hands-on learning.”
Industry Alliance Partnership
“BERNINA is proud to partner with the Creativity Shell as Industry Alliance Partners in the #SewNextGen Campaign,” said [Insert BERNINA Representative]. “We are committed to supporting programs that inspire the next generation of makers and ensuring children everywhere have access to meaningful sewing education.”
About the Creativity Shell
The Creativity Shell is a nonprofit organization dedicated to teaching sewing, textile arts, and life skills to children in schools, shelters, and community centers. Founded by Shelancia Daniel, the organization fosters creativity, confidence, and independence through hands-on learning experiences.